As a marketing coach, the #1 question my clients ask me is: what should I do to promote my offer?
I believe in organic marketing first… especially if you don’t have a huge following (ads aren’t going to get you anywhere if no one has ever heard of you).
So, I came up with 20 Free Ways to Promote Your offer that you can use over and over again, every time you have something new to promote (don’t forget to save this for later!)
Having this list in your back pocket is going to save you so much time when you’re brainstorming your marketing and you’ll never have to be on the lookout for another promo thread again!
REMINDER: You don’t have to use every single one… Finding the right mix for you is key!
20 Free Ways to Promote Your offer (without posting in promo threads)
- Host a Challenge in your Facebook Group
- Host a live masterclass
- Host an interactive group workshop on Zoom
- Create a free mini-course
- Podcast interview
- IG/FB Interview
- Guest masterclass in someone else’s FB group
- Host a series on Clubhouse under a popular club
- Create an email-only challenge
- Guest blog spots
- Write an article series on LinkedIn
- Create an event on LinkedIn that links to your challenge, masterclass, workshop, etc.
- Offer a scholarship
- Run a contest
- Ask friends (especially biz friends with a similar audience) to share
- Host a live series on IGTV
- Make it easy for your followers to sign up by adding a link to your Instagram bio, enabling the sign up button on your FB biz page, and creating an announcement in your FB group
- Add your offer to your email signature or as a PS on all emails going out during the time of your promotion
- Coordinate with a biz bestie to do an Instagram takeover (make sure they have a similar audience, but don’t have a competing offer. This works best if you don’t have many of the same followers already.)
- Reach out to local news sources to contribute an article or be featured on their small business spotlight
